Rapid website development

How to do this effectively, i.e. get the maximum return from the website while spending the minimum amount of resources and time

Of course, websites are not created just for the sake of it — nobody needs dead websites that no one sees and no one visits. Therefore, the primary goal when creating a website is to build it in a way that attracts visitors and ensures those visitors use the site productively. For a business, this means having a profitable website — one where revenue generated through the site exceeds the costs of attracting visitors. Often, a website needs to be built as quickly as possible and without a large budget.

Based on our experience in creating and promoting websites, we have developed a methodology that allows us to build successful and profitable websites. The core idea is that you first need to think through the goals of the website and how they will be achieved — in other words, develop a digital strategy. This applies to both small websites and large enterprise sites; the only difference is scale. What can be worked out mentally in 10 minutes for a small startup should be developed in detail for a large business.

A digital strategy will also help define the website itself: its structure, design, content, and software components. The next step is implementing all of this at minimal cost.

Our approach allows us to create a website that is fully prepared for promotion in the shortest possible time and at minimal expense. Here is how we achieve this:

1. We prepare a digital strategy for every website. For a small startup, this might be a couple of pages produced after a conversation with the founders; for larger projects, it can be a document running to hundreds of pages, integrated into the overall business development and marketing strategy. Our marketers, working alongside SEO specialists, will conduct an analysis of the current website, competitors, and demand within the chosen niche.
2. We agree on the website structure — which sections to include and in what order they will be built, so that the core functionality of the site is already available within a couple of weeks. The SEO promotion team immediately begins work on the site's content.
3. We propose selecting a Bootstrap website template. The template defines the layout of the site — the placement of various elements on the page — while the site's appearance remains unique thanks to its own texts and images. A ready-made template allows significant savings in time and money on design. Furthermore, people have already grown accustomed to how websites should look, and if they encounter an unfamiliar design and feel lost on the site, they are more likely to leave than to explore it and admire its uniqueness. Another advantage of Bootstrap is that websites are ready to display correctly on both mobile devices and desktop computers.
4. Developers will begin building the website according to the agreed priorities. For online stores, we recommend using the ready-made platform Insales or the open-source CMS OpenCart. For informational websites and service sites, we use the open-source CMS Wagtail built on the Django framework. Our own AimLinked site is built this way. These development tools allow the required functionality to be delivered quickly. Our photographers will take care of photo materials, or our designers will source suitable images from stock photo libraries. Content editors will publish the SEO-optimised texts.
5. As soon as the first version of the website with its core functionality is deployed to the production server, the SEO team will register the site with Google and Yandex Webmaster Tools, the web analytics team will install Google, Yandex, and Facebook tracking pixels, and the advertising team will launch the first advertising campaigns to drive traffic to your website.

In this way, in as little as 2 weeks you will be able to launch your business online, start receiving orders through the website, and generate revenue from sales! Call us and we will help you achieve success in your online business.